Being a nominee on the1000best.com ,
a new
social reward and recognition space, is turning into a marketing
dream for Helen Van Den Berg, a tour guide operating from the small
remote town of Loch Sport in Australia. Helen's profile as 1 of
the1000best has seen her inundated with tributes and boosts from her
clients, all with one very clear message that Helen is the best tour
guide in the world.
Helen's nomination as 1 of the 1000 best tour guides in the world was
gifted to her by friends as a way of rewarding, recognising and saying
thank you. This gift gave her a Personal Space page on the1000best.com
where Helen profiled herself, her own newly launched web site and her
Tour Guide business. As well as the profile, the website also
encourages ongoing positive reinforcement for nominees by giving people
the ability to 'boost' their favourite nominees on a daily basis and to
send tribute messages. It is the tribute messages that are paying off
handsomely for Helen. "I have been overwhelmed by the tributes I have
received and I have been on a constant high with all the positive
feedback. This website has to be the ultimate marketing tool -- this
type of marketing is priceless and it's lead to an amazing amount of
traffic to my own website," she said.
The1000best.com takes social networking in a totally new direction.
Rather than just providing a platform to connect people,
the1000best.com goes the next step by offering a gift of social reward
and recognition. Generally, anyone can join a social network for free
however to get connected on the1000best.com someone must value you
enough to purchase a gift nomination and nominate you as 1 of
the1000best in the world (according to them). People with business
interests and who are fortunate and worthy of nomination then have a
very public platform to market themselves by way of sharing the
positive experiences of their clients with the world. Referral systems
like this are worth their weight in gold.
Savvy business owners can also nominate their employees or business
teams and use the power of social networking and social recognition to
both reward their people and gain valuable positive advertising. This
is a form of synergistic marketing, in which the business is linked to
positive values and social appreciation. As Grant Soosalu, one of the
developers of the1000best.com commented, "Social Networking is a huge
and growing phenomenon, and the1000best.com now provides a fantastic
mechanism for showcasing your business by linking your people and
clients into this network of value."
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